This purpose of this website is simple—to be an online resource for business and IT leaders seeking to advance their organizations and careers by advancing their customer relationship management strategy, performance and results. To achieve our purpose, CRMsearch.com will deliver a mix of primary research, original content, curated content and industry news which collectively spark a deeper conversation among a focused and passionate social CRM community.
Our agenda is to explore and promote the ideas and opportunities that most influence success or failure with CRM strategies, processes and software solutions. But make no mistake, this is a complex topic, with few silver bullets, so to identify different solutions for varying recipients, we'll have to dig deeper and understand the variables that can be applied to achieve predictable success. To that end, we'll explore, hypothesize and put forward various types of related applications (SFA, Marketing, Service, PRM, ERP and more) with varying technologies (cloud, social, open source, consumer) and assorted tools (mobile, analytics, green, etc.) and even new and evolving channels (hybrid clouds or public clouds such as Amazon, Azure or IBM) in order to discover new or enhanced understanding, potential, value and impact.
Actually, we then intend to take it a step further by combining those varying elements of technology software with the highly variable consumer elements such as vertical market, geography, company size and individual role to really dice things up.
The CRM Rubik's Cube of Sorts
We effectively want to mix and exercise the many variables of business solutions and see if we can derive some new learning—and maybe some new value for our readers.
The intent is to simply model varying combinations of business systems and consumer characteristics much like a rubik's cube; something I actually never quite mastered in my earlier days.
Content and Community
To achieve our intent, we leverage the synergistic powers of content and community in some unique ways.
Our brand of content is actually a blend of content types—including primary research, original content, curated content, news and user generated content. We think the mix is synergistic and helpful for readers when delivered in a single location and pursuant to independent and journalistic standards.
Helpful content will attract online readers, but harnessing the power of community is the real value. Everybody benefits when business and IT buyers collaborate in a transparent and trusted environment with a wider community of practitioners, consultants, academics, media and suppliers. To this end, our role is akin to a community facilitator. Stay tuned, check back and join the discussion.
Our focus is to explore and promote the ideas and opportunities that most influence success or failure with CRM strategies, processes and software solutions. But make no mistake, this is a complex topic, with few silver bullets.